Chrzanów [ˈxʂanuf] is a quiet town in southern Poland, located between Kraków and Katowice. Many of its young inhabitants more often decide to move to neighboring agglomerations in search of new perspectives. Over the past 15 years, nearly 3,000 young people have left Chrzanów. In response, the Chrzanów authorities decided to react and work on making the city’s image more attractive. We have been selected from over a dozen top branding agencies to prepare the city’s communication concept and its full visual identity.