Australia-based CreateOne came to us for a refresh of an existing brand, web design, and training books. We were pretty stoked to be working with a client from the Land Down Under, and that they chose us, a small company located literally on the other side of the world. A self-proclaimed “people development company,” CreateOne offers courses for management, employee engagement, and overall cultural change within businesses.
As a refresh, the project began with some inherent design limitations in the mark and color palette. We knew that the progression of the brand had to honor both CreateOne’s youthful leadership as well as it’s traditional backbone. After several explorations, we successfully refined the mark and enlivened the color scheme with an accent color that greatly helped in balancing out the website.