Identity, Branding, and Web Design for an electronic music record label and concert tour with their base in Los Angeles, California.
Spearheaded by DJ and producer veteran Steve Angello, Size Records is a powerful contributor of the House and electronic music scene. About to reach the ten year mark, their image was in need of a little revamping. Along with famous graphic designer Vltranegro, we were glad to step in.
We deliberately stepped away from the kind of loud, flashy design usually associated with the genre; we picked strong, respectable fonts to create a bold, minimal, and somewhat artsy look. To round everything up, we created a smart, memorable logotype to be the centerpiece of the identity: inspired by rhythm, lapses in music production, and yes, size itself.
This project was done in collaboration with Vltranegro. Face