Size

Size

Identity, Branding, and Web Design for an electronic music record label and concert tour with their base in Los Angeles, California.

Spearheaded by DJ and producer veteran Steve Angello, Size Records is a powerful contributor of the House and electronic music scene. About to reach the ten year mark, their image was in need of a little revamping. Along with famous graphic designer Vltranegro, we were glad to step in.

We deliberately stepped away from the kind of loud, flashy design usually associated with the genre; we picked strong, respectable fonts to create a bold, minimal, and somewhat artsy look. To round everything up, we created a smart, memorable logotype to be the centerpiece of the identity: inspired by rhythm, lapses in music production, and yes, size itself.

This project was done in collaboration with Vltranegro. Face

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