Demand Media is a leading content and social media company that informs and entertains one of the internet’s largest audiences. The company serves as a core source for many publishers and leading sites, including their own hugely successful properties, ehow.com and livestrong.com.
—
Manual worked with Demand Media to actualize their Content For Real Life positioning with a complete rebrand, rolled out across offices worldwide. Following strategic sessions, we helped generate vision statements and core messaging that Demand Media used to internally communicate a pointed and cohesive vision for the brand. In tandem, Manual created a bold, colorful, and playful visual identity — incorporating print, motion, marketing, and inclusive of brand guidelines.
—
At the heart of the identity is the iconic ‘D’ logo that conveys the concepts of connectivity and action. The identity reflects Demand Media as a touchpoint in peoples‘ lives — connecting people to content that’s relevant to them, and connecting brands with people, and people with brands. The graphic use of arrowheads becomes a flexible way to frame content and messaging, and to create ever-changing and dynamic visual communications. An extensive set of icons was designed to illustrate the wide range of content categories Demand Media covers.
