Nación is a multi-purpose real-estate development project located in Monterrey, Mexico. With space for apartment homes, offices and stores, Nación aims to be the ultimate all-in-one community for its residents.
Our branding proposal takes that feeling of community and elevates it, creating a tactile sense of belonging, a nationalist pride. We took visual elements and symbols from flags and official governmental papers, such as passports and seals, and simplified and remixed them with bright, fun colors to create a modern look. With this project, we designed with the mentality of creating the identity of a brand new country.