Sismyk is the brand new music division of QuébéComm (Grand Rire de Québec).
Sismyk is about all things live and spectacular!
Its mission: to electrify audiences with innovative, one-of-a-kind music shows of all genres.
Sismyk was behind the two marquee musical events presented on the Plains of Abraham in Quebec City in 2012 and 2013, concerts by Madonna and Céline Dion.
The name “Sismyk” and its brand platform are inspired by the shock waves caused by such large-scale shows.
A typography and range of icons were also created to shake things up.
This platform applies to stationery, media kits, employee clothing, signage, nametags, and animations.