Teladoc provides 24/7 access to doctors via phone or chat. We worked with Teladoc to reposition their brand. Rather than a name change, we changed the name’s meaning. The original name and logo was service-driven and functionally based. We redefined it by creating an empowering, emotionally-driven statement based on the phonetics of the name—”Tell-A-Doc.” The revised logo incorporates a modular tagline which is revealed by expansion and contraction of the new Teladoc arrows found in the mark which represent the patient and the physician.