Veletex AD is one of contemporary Montenegrin companies placing great value in their identity and visual representation, which is refreshing sign of increased cultural awareness within Montenegrin business world. fleka was there to aid them in revisions about their old company sign and craft a whole new identity that introduces facelift of the whole Veletex corporation.
Veletex is a company whose activities span over several fields (from distributing goods of various kinds to landscape design) although public was almost exclusively familiar only with one of Veletex’s sub-brands, Garden center Kalia. It was a challenge forming an identity for such a heterogenous business. There are just so many things you have to take into account when designing overall identity in order for it to perfectly fit each and every situation.