Scelavi is a premium vinyl tile company that trusted us for developing its brand identity. To create the identity of Scelavi we have taken the product and its characteristic shape as the main element. Starting from the rectangular detail of the box, the symbol is created and the lines of the rectangle are used to arrange and divide the contents. In this way the whole system is connected. As the product is placed and generates horizontal and vertical lines, Scelavi reproduces the same concept in its identity.