Allnorth is a multidisciplinary engineering and technical services consulting company, servicing clients in the Mining, Oil & Gas, Infrastructure, Pulp & Paper, Power and Chemical sectors. With offices across Canada and the U.S., They provide a single point of contact for clients looking for smart and practical solutions to their project needs.
It was a complex project, based on all of the principles pre established by Allnorth. The BR/BAUEN design studio Team was hired to be responsible for transforming all the philosophical concepts into tangible terms.
The initial concept of the symbol, was in a way to represent the company’s name directly, working with its phylosophical significate, where everyone seeks to find its north, wether in life or in navigation, the North is a reference point, and Allnorth offers All of North. The thoughts for the symbol’s construction are vast and among them, are the following inspirations: Everything comes from a compass; a sign that represents union between the Client and Allnorth; an arrow which represents the initial of the name, and indicates North. The outcome is a symbol with extreme simplicity, after all, we are “Clean & Unconplicated VS Cluttered and Busy”.
BR / Bauen