Basin, a leader in handmade, natural bath and beauty products, approached Studio MPLS to completely redesign their brand from scratch. The result was a fresh and colorful visual brand language that was applied to identity, packaging, and retail store design.

Due to the high number of products and fragrance lines, the project demanded an expansive color palette that could differentiate products while remaining connected to the overarching design. Fluid, wave-like patterns and floral illustrations were created and applied to packaging, signage, and interior retail design.

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