Inspired by the hip feel of Soho, New York, Broome & Mercer™ is a company looking to create afordable luxury wristwatches that have class and a timeless sense of fashion, something that is lacking in the current market.
The name was directly inspired by the corner of Broome St. and Mercer St. in Soho which is the location of the restaurant where the idea was born.
The watches are intended to reflect the wearer’s personality but never to dominate their style, which is why a classic color palette of black, white and gold was chosen for the brand and a monogram and typographic combo that doesn’t draw too much attention to itself but rather complements the overall look of the watch.