Lela Buttery not only has a unique last name, but she has a unique set of skills to match it: biologist, food educator and organic food sourcer. Her new company needed an identity that played off the Buttery name in a clean, contemporary, bold way while staying away from “butter clichés”. The simple geometric mark acts as a badge of quality and easily applies itself to patterns and icons for future packaging and websites. A set of MOO business cards in buttery colors reinforces Lela’s fun outlook on food and life. Trüf
