Generator Pomysłów (eng. Ideas Generator) is the centre for creative business potential. They specialize in creativity training and coaching as well as consulting on organizational innovation. They teach methods and tools allowing to awake creative potential of their employees.
My task was to create fully professional as well as creative image of Generator Pomysłów. To do that, I decided to create an unique visual theme, that reflects both corporate and creative side of the company. During the designing process, I made set of illustrations and graphics for each trainings that the company serves to clients. To reflect the business side I’ve use sharp, geometric forms in blue color. Hand-drawn orange shapes (that represent creativity) makes an excellent complement for that. Every illustration speak for itself.
