Ontic is aimed at creating personalised jewellery by merging the world of digital visual arts with modern jewellery design. Tasked with the challenge to first create an identity for Ontic – constructed with the perfect proportions of the golden ratio, a simple, bold and geometric logo was created. To launch their signature product, a modular women’s bracelet featuring geometric, interchangeable artwork – created online by Ontic’s innovative design tools, premium bespoke packaging was designed to reflect the unique shape of the logo. The result was a minimalist and architectural form… an effective canvas to showcase the intricate artwork on display.